Ecommerce with an Edge

Delivering ecommerce growth through experience

Who we are

Working alongside your senior management we help brands improve their ecommerce and digital marketing performance to drive their next stage of growth. With our proven expertise and support, we can increase customer conversion, retention and acquisition.

Our trading managers have all held senior ecommerce management roles enabling us to run all or part of your online trading function. Edge’s ecommerce specialist team can act as your Head of Ecommerce or your whole ecommerce department, either with a single dedicated resource or applying skills of a team of people to match your precise requirements. Whether you’re a business without enough in-house expertise or looking to scale your operations or interested in accelerating international growth, or simply have a need for some additional resource on a temporary basis, we can help.

Our team has a broad range of experience in number of industries and markets around the world. We have the skills to manage all core services of your ecommerce trading activities including acquisition, conversion, retention and measurement. We provide analysis, insights and comprehensive reporting.


Saif Pathan

Ecommerce Director

Saif has held senior ecommerce roles with P&L responsibility with a variety of FMCG brands across USA, Europe and the Middle East. With deep knowledge of building and mentoring outstanding ecommerce teams he is adept at managing & developing high performing teams whilst consistently delivering a strong performance.

Craig Anderson


Craig has a wealth of retail experience across North America, Europe and the Middle East. Craig has held a variety of executive roles with leading retailers. An experienced Head Of E-commerce with a demonstrated history of innovative leadership in the retail industry. Skilled in E-commerce, Retail, Digital Marketing, Brand Management, Operations and Merchandising.

Simon Duffitt

Digital Director

With 20 years’ experience in digital and ecommerce, Simon has held strategic and P&L responsibility for the ecommerce channel in both FMCG and premium/luxury consumer brands, managing in-house digital teams and delivering growth.

Edge Collaborations

Our staff have worked with the following brands




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